During the Fall semester of 2023, my “Campaign” class was designated into design groups, to develop our own small, temporary design agencies. This project served as a lively and creative initiation to the semester, fostering collaboration within the teams as we prepared to work with various clients throughout the semester. Group branding became a pivotal aspect, prompting us to delve into the nuances of the design process, particularly in terms of conceptualization and thematic development. This logo represents a collective of designers possessing different strengths coming together as one to help others reach their project goals.