During my tenure at Winona State University, I’ve been an active member of the Men’s Ultimate Frisbee team. With a background in playing Ultimate since high school, I’m now entering my eighth year immersed in the sport. My profound passion for the game and its culture motivated me to take on the role of creating branding, identity, and assets for our team. The aim was twofold: to instill a sense of recognition on campus and to revitalize the club, which has faced challenges in regaining its pre-COVID level of participation and glory.